More than 2 billion people across the world use social media platforms such as Facebook, Instagram, Snapchat, tik-tok, and more. Many businesses use these platforms to promote their product to the masses to create awareness and boost sales. If you are a business owner, there are 5 ways which can help you improve your social media marketing ways
- Use various social media channels
Going back 10 years, Twitter was the place to be for many social marketers who wanted to promote their product online. Ever since Facebook blew up, it became the go-to platform for promoting products until it was overtaken by Instagram.
In the next 5 – 10 years there is no telling which platform will be the most dominant one as there is a possibility of new social media apps being introduced. Whatever the case may be in the future, one thing is certain, people use a variety of social media platforms at once. Social media marketers need to use all available platforms accordingly to reach their customers.
- Use social media influencers
Paying people to promote a particular brand on their platform isn’t new at all. Many well-established organizations like Rolex, Adidas, Nike, Puma, and more use social media influencers. Social media marketers have become aware of this strategy over the years and are using it too to grow their platforms.
- Interact with your audience
When you post something on your social media platform, you need to leave the comment section open for customers to share their thoughts. Disabling the comments feature alienates you from your audience making them feel like they don’t matter. There have been so many incidents in the past that lead to an improvement in a service or product based on customer feedback.
When your audience sees that you are actively responding to them in the comments section, it improves the relationship both ways and this is good for business long term. They will feel valued and more emotionally attached to you as a person as well as the brand you promote.
- Make sure you stand out from the rest
For your brand to not be mistaken by another, you need to make sure it has something that makes it stand out and this is called an identity. You need to formulate a strategy that makes you instantly recognizable as soon as your audience sees it.
- Have ways to make your audience happy
One person is known to share a positive experience with a product or service to at least 8 -9 other people. As a social media marketer, you need to figure out ways to make your loyal audience happy.
This can be recording and uploading two videos a week letting know what the future holds and things they can expect. You can also hold regular Q&A so that your audience can get to know you on a personal level, not just the social media marketer.