The average person sees just over 10,000 adverts in a month when they use the internet daily for an extended period. This is because many organizations want to make sure they get the word out on their product.
Competition is stiff and any organization that does not attract customers and makes profits risks going out of business. If you are getting into the digital marketing world, there are a few hacks you can use to be competitive and attract customers.
- Try to use a social media influencer
Many people across the world take the word of their family or friend when it comes to certain products. If those close to them like the product, chances are they will buy it for themselves. This concept works effectively for many businesses especially when they use a social media influencer.
Using influencers is a hack that many businesses have used for years where they use a celebrity or a well known public figure to promote their product. It is very important to pick the right influencer for a product for instance, organizations that are promoting makeup brands will not pick a male athlete to promote them.
The two don’t go together however, someone like Emma Stone makes a lot of sense. If you want to find the right influencer, there are tools you can use like Followerwonk, Brandwatch, and Klout.
- Make your ads stand out post-click by using a landing page
When your audience clicks on your page, where they are sent can be the difference between you gaining them as a customer or losing them. Your landing page is the first thing they will see and you have to make sure that it makes a good impression. Using things like call to action or even optimize your messages.
These are a few little things that will make the biggest impression when your audience visits your page. If you are not sure how to optimize your page, there are so many tutorials online on places like YouTube that will teach you how to perfect your call to action as well as optimize your messages.
- Stay up to date with any changes that are happening in the tech world
The world of marketing is forever changing and if you are not up to date with what’s happening, you risk being left behind. Amazon advertising and dynamic creative ads on Facebook are two incredible hacks that can be used by anyone.
They are growing in popularity because they help you be aware of what’s happening. This means any new opportunity that arises in the industry that can gain more customers, you will be one of the first people to know about it. There are so many hacks one can choose from apart from those two that have been highlighted above.
If the Facebook dynamic creative ads and amazon advertising are not appealing to you, you can use Moz, Kissmetrics, digital marketer, marketing land, social media examiner, search engine land, and content marketing institute.
You can also hire online reputation managment such as netreputation.com, they will be helping you build a good reputation for your business online.