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Hilton Just Announced New Changes to Their Loyalty Program. Here’s What You Need to Know

Hilton Just Announced New Changes to Their Loyalty Program. Here’s What You Need to Know

Hilton has just announced some changes to their loyalty program — and it’s mostly good news! Here’s what you need to know.

1. Gold and Diamond elite members will earn points faster, but non-elites and Silver elites will earn more slowly and you can no longer earn points and miles.

As of now, base-level Hilton members earn 10 points per dollar spent on their room and elite members receive a percentage bonus depending on their elite level.

Starting in April 2018, Hilton is removing the option to earn points and miles, and you’ll only be able to earn points for stays. Along with that change, the number of points you’ll earn is changing.

For those with Gold and Diamond status, this is a pretty favorable change, even considering that you’ll no longer be about to earn points and miles. For Silver elites and those without Hilton status, this change is a bit of a hit.

2. Earn a Milestone Bonus

After you stay at least 40 nights with Hilton in a year, you’ll be eligible to earn Milestone Bonuses. Every 10th night after your 40th, you’ll be awarded 10,000 bonus Hilton points. Additionally, those with Diamond status will be able to earn another 30,000 bonus points after staying 60 nights within a year.

These bonuses will start in April, and Hilton will count all of the nights you’ve stayed in 2018 prior to April for these bonuses.

3. Elite Rollover Nights

Starting in 2018, elite members will be able to rollover elite-qualifying nights to the next year. You won’t be able to rollover elite-qualifying nights from the Hilton credit cards, however. This will make qualifying for status easier for many. Elite-qualifying stays and points will not rollover to the next year.

4. Gift Gold Status

If you stay 60 or more nights within a calendar year, you’ll be able to gift Gold status to someone. If you stay 100 or more nights, you can gift Diamond status! This is a great additional perk for those very frequent travelers.

Overall, these changes are mostly positive, especially for those with Gold and Diamond status. Those without status or with Silver status will take a small hit on points earning, but it is possible to earn Gold status automatically through some credit cards like the Hilton Honors Surpass Card from American Express.

What do you think of these changes?

For the Fly book on this topic, head to the Hilton forum thread here.

View Comments (12)

12 Comments

  1. HawkeyeFlyer

    January 8, 2018 at 12:37 pm

    Kind of indifferent on these changes. Do not like anything that adds more Golds and especially Diamonds without doing anything to qualify. So 100 nights per year and gifting a diamond? No there is another Diamond out there that may have not spent a single night with their but in a bed

  2. BBSHOPSINGER

    January 9, 2018 at 12:34 pm

    For many of us, the points and miles option is the only reason for staying with Hilton. There will no longer be any incentive for me to be loyal to Hilton.

  3. Tharos

    January 11, 2018 at 4:55 am

    I was a loyal Hilton customer for nearly a decade. A couple of years ago I booked a room for my son, traveling back to home from college for the summer. When he got to the Hilton, he was refused a room because he was not 21. (he did turn 21 three month later). I was a Diamond at that time. He was stranded 400ish miles from home at 8 pm without a room. I called Hilton to see if they could find him a room in a nearby town, the lady who answered told me there wasn’t any indication of the age requirement on her Hilton system, she had to call to ask. She did, and the hotels all required someone to be 21-years-old. I had to scramble to find a room for him. No mention of this requirement on the app when I booked him the room. I don’t mind the requirement. I do mind there is no mention of it anywhere. I eventually found him a room on a Windham property. I simply stopped doing business with Hilton as a thank you.

  4. jaimelobo

    January 11, 2018 at 5:37 am

    I’m not a Hilton user, so maybe I’m just missing some subtlety here, but I’m confused.

    I get the additional bonus point for G&D members, being a plus-up for them. However, the article says “As of now, base-level Hilton members earn 10 points per dollar spent on their room …”, but the graphic posted shows base-level members earning 10 points. How does that translate to non-elites and Silver elites earning more slowly, it seems the same?

  5. Dzigavertov

    January 11, 2018 at 5:53 am

    I never had any reason to be interested in their program in the first place, this doesn’t incentivize much at all.

  6. mudpuppy

    January 11, 2018 at 7:56 am

    This article is misleading. Hilton conveniently neglects to mention that points + points is going away in addition to points + miles. Right now Honors members who choose Points and Points receive the following number of points per dollar:

    Member: 15 versus 10 in the new program, or 50% less
    Silver: 16.5 versus 12 in the new program, or 27% less
    Gold: 17.5 versus 18 in the new program, or 3% more
    Diamond: 20, which is no change in the new program.

    This is a huge devaluation for general members (50%), and essentially no change for Diamond and Gold.

  7. gryomosy

    January 11, 2018 at 8:23 am

    bye bye HHonor for me! IHG and SPG will be the only 2 left to spend money on

  8. Earendel

    Earendel

    January 11, 2018 at 8:24 am

    @HawkeyeFlyer, you do realize that just about anyone can get Hilton Gold status with an Amex CC for $95/yr, so that is status quo that anyone can get Hilton Gold without doing anything to qualify (other than meet the CC requirements).

  9. BrlDsguise

    January 11, 2018 at 9:24 am

    Diamonds already earn a 100% bonus – 5 points with Points + Points and 5 bonus points as a Diamond so no change there.

  10. jrpallante

    January 11, 2018 at 10:09 am

    As a lowly Silver member, I have already become lukewarm toward Hilton, due to the low value of HH points (half a penny) and the recent changes to cancellation policies. These additional changes will certainly do nothing to engender my loyalty. I have already migrated to last-minute bookings at the lowest possible price, and loyalty points be damned. If I can save $20 through Priceline, and also get a kickback from eBates, that is worth far more than a bottle of water and a few points from Hilton. Of course, I am self-employed, so every dollar saved is a dollar in my pocket. If I were somebody else’s employee, I would probably behave differently.

  11. bkerea66

    January 11, 2018 at 11:25 am

    I have had the AMEX Hilton Card for almost 30 years and over that time I enjoyed earning points with Hilton. Back in the day, it was a nice program to accumulate points to stay at one of the “elite” hotel brands. My favorite hotel for casual traveling is the Hilton Garden Inn as they set themselves apart with their cooked to order breakfast. At one time I was Diamond for several years during my business travel but now that I’m retired I’m down to Silver. With the devaluation of Hilton points over the years the value and perks for the points required no longer sets them apart from other hotel brands. As is true with most brands, nowadays you have to be a “road warrior” to get status and spend literally weeks at one brand. What irks me is that Hilton won’t give me a sign-up bonus to upgrade to a Surpass Card after 30 years of loyalty!

  12. shoelessj

    January 12, 2018 at 6:18 am

    I was a loyal Hilton Diamond for some years and jumped ship to Marriott. Outside of some indifferent customer service experiences
    the massive Hilton points devaluation was primary reason for leaving.
    Am happy as a Marriott Plat and only stay at Hilton as a last ‘resort’.
    IMHO Hilton has a rewards program that drives customers away as their Garden Inn and Embassy are generally nice mid priced props.

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